Creative Director — Horology, Art Direction & Editorial

Aurelia
/Vale

Visual language for luxury watches. Product-first image systems based between Dubai, Paris and Geneva.

View selected work

Precision images for mechanical desire.

15+Years directing
40+Campaign stories
20Project folders
3Markets active

Aurelia shapes the visual world around watches: launches, editorial portfolios, boutique stories, collector campaigns, and still-life systems.

Her work combines disciplined grids, restrained colour, product hierarchy, macro texture, and a sharp editorial voice — allowing the craft of each timepiece to lead the image.

DubaiParisGenevaPrint & DigitalLuxuryHorology

Four visual directions

Steel architecture artwork

Steel Architecture

Bracelet, reflection, geometry.

Chronograph energy artwork

Chronograph Energy

Sport codes and red accents.

Heritage dial artwork

Heritage Dial

Classic symmetry and calm.

Technical depth artwork

Technical Depth

Black, steel, high contrast.

Selected partners

Campaigns, launches, editorials, and retail systems

Let's make
something
worthy.